EXCLUSIVE: Off-White Gets Into 3D-printed Footwear With Arrows Teaser Slide Launch

Off-White is getting in on the 3D-printed footwear market with its latest shoe.

On Wednesday, the Bluestar Alliance-owned fashion brand introduced its first 3D-printed, custom-fit slide. Called the Arrows Teaser, the new silhouette was created in partnership with German footwear manufacturer Zellerfeld.

More from WWD

Characterized by the brand’s trademark oversized arrows and racing flag motifs, the new slide also features a “sculptural base defined by statement-making curvaceous lines,” Off-White said. The debut launch will see the new Arrows Teaser in five colorways — “Stone,” “Lilac,” “Yellow,” “Oat” and “Black.”

For the launch, Off-White noted that it invited experimental design studio 700×100 to rethink the surface of the box. The first 100 pieces feature a double-sided artwork that plays with perception, revealing itself as the packaging unfolds.

The Off-White Arrows Teaser slide, which retails for $159, is now available on Zellerfeld.com.

The news comes just one day after Zellerfeld and Nike announced a new customization program for their sold-out Air Max 1000 model. On Tuesday, the Swoosh said that it has added the style, which is created with help from Zellerfeld, to the Nike By You customization platform. The new service will over consumers a choice between two upper colorways — “Black” and “Stone” — and seven Air unit colors to create 14 possible combinations of the 3D-printed slip-on.

In July, Zellerfeld announced that it had revamped its marketplace experience aimed at “personalized discovery, smarter search and live rankings for creators and products.” This is set to help consumers find popular styles and categories easier on the new website, the German footwear maker said at the time.

As for Off-White, the company found new ownership in 2024 when New York-based brand management company Bluestar Alliance bought the Virgil Abloh-founded brand from LVMH Moët Hennessy Louis Vuitton for an undisclosed sum.

“Virgil was a creative pioneer who had a profound impact on the global fashion industry and creative community,” Joey Gabbay, chief executive officer of Bluestar Alliance, said in a September 2024 statement. “Acquiring Off-White represents a unique opportunity for Bluestar Alliance to honor and build upon the enduring legacy of Virgil Abloh.”

More recently, Off-White and creative director Ib Kamara mutually parted ways in August. Kamara was named to the role in the spring of 2022 and has been a longtime collaborator of the brand.

Bluestar Alliance, founded by Gabbay and Ralph Gindi in 2007, owns, manages and markets a portfolio of consumer brands ranging from Palm Angels, Hurley, Scotch & Soda, Dickies, and Bebe, to Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too, generating more than $14 billion in global retail sales.

Best of WWD

Sign up for FN’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.