Nike continues to have a Greater China problem, and the newest plan has some market watchers scratching their heads on whether it could work. Nike has a new operating model dubbed Pace, which includes the realignment of three geographies as the company further streamlines the organization to cut costs. More specifically, one geography is Americas, which brings together North America and Latin America. Another is EMEA (Europe, Middle East and Africa), which will continue with existing operations and will not see any change. The third geography is APGC, which brings together Asia-Pacific and Greater China. As part of the change, the APGC leadership team will be based in Singapore. The company said some roles supporting the region that are at Nike’s headquarters in Beaverton, Ore., will move to Singapore so the team can be “closer to the athletes and markets they serve.” The new APGC formation is expected to occur in fiscal-year 2028. “Putting Greater China inside a broader Asia-Pacific structure can save money, but former Nike executives we interviewed say China is where Nike can least afford to be generic. Winning there takes product that’s right for the consumer in China versus just right for the consumer everywhere,” said Colby Howard, president of
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