Shoes are firmly back in the fashion spotlight, and the shift to dressier trends is good news for Jimmy Choo.
During Capri Holdings Ltd.’s second quarter earnings conference call, chairman and chief executive officer John D. Idol said that the company is “encouraged” by the momentum it sees building at both its Jimmy Choo and Michael Kors brands. He noted that the company has been focused on elevating brand desirability, as well as strengthening product assortments.
More from WWD
For the quarter ended Sept. 26, Jimmy Choo revenue rose 11.5 percent to $146 million, which included $5 million attributable to earlier than expected timing of wholesale shipments. Gross profit was $104 million and gross margin was 71.2 percent, versus $92 million and 70.2 percent, respectively, a year ago. Operating income was $2 million, against the year-ago operating loss of $9 million.
Looking ahead for fiscal year 2027, Capri projected total revenue for the Jimmy Choo brand at $650 million. For the third quarter, Capri guided total revenue to $175 million, reflecting the $5 million impact of wholesale shipments that shifted out of the third quarter into the second quarter.
Idol told investors during the call that “trends at point-of-sale remained encouraging, supported by positive consumer response to our fall assortments,” which he noted drove double-digit increases in North American department stores.
This fall celebrated the brand’s 30th anniversary with two campaigns that reflected its distinctive “blend of luxury, glamour, craftsmanship and playful spirit,” Idol said.
He cited to one campaign, set in Italy’s historic Palazzo Gallarati, that included a showcase of statement boots, and another featuring influential fashion personality Devon Lee Carlson, whose style resonates with the generation of customers that the brand is trying to reach.
“We are broadening our customer reach, attracting new clients and reinforcing Jimmy Choo’s relevance with the next generation of luxury consumers,” Idol noted.
He also said that the brand is increasingly leveraging its advanced data analytics and AI insights to deepen customer engagement, adding that the initiatives are strengthening brand desirability and its relationship with customers through “more personalized engagement.” The latter contributed to a “7 percent year-over-year increase in Jimmy Choo’s global consumer database,” Idol said.