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Nike Reveals New Operating Model as It Misses Q1 Sales

Nike Reveals New Operating Model as It Misses Q1 Sales

Posted on October 1, 2026

Shares of Nike Inc. dipped over 3 percent after the market close Thursday following the company’s sales miss in the first quarter. Net income at the Beaverton, Ore.-based company in the first quarter of fiscal 2027 was $712 million, down 2 percent from $727 million at the same time last year. Diluted earnings per share in the first quarter were 48 cents, down from 49 cents a share in the first quarter of 2026. Net sales in the quarter tallied $11.2 billion, down 4 percent from $11.7 billion in the first quarter last year on a reported basis, and down 5 percent on a currency-neutral basis. The company’s first-quarter sales results fell short of Wall Street’s best guess. Analysts, on average, were expecting net sales of $11.32 billion and EPS of 43 cents, according to LSEG. By business segment, the company said Nike brand’s first-quarter revenues were $11 billion, down 4 percent on a reported and currency-neutral basis, primarily due to declines in Greater China and Europe, the Middle East and Africa, partially offset by growth in North America. Wholesale revenues in the first quarter were $6.8 billion, down 1 percent on a reported and currency-neutral basis, primarily due to declines in Greater China, partially

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