Ugg and Urban Outfitters are reuniting for fall as part of the Philadelphia-based retailer’s latest “On Rotation” activation. Starting today, select Urban Outfitters stores have installed new shoppable environments featuring dedicated footwear try-on spaces, vintage-inspired details, and a playful, loaded-up tailgate installation showcasing curated Ugg apparel and footwear. Consumers will find seasonal standouts like the Ugg women’s Goldenstar Evelina Clogs, women’s Classic Ultra Mini Western Embroidered Boots and women’s Nikia Crochet Fluff Zip-Up Jacket. For men, there is also the Ugg Classic Ultra Mini Boot and the men’s Tasman Slipper Clogs. Launching across five Urban Outfitters locations in October and November, including New York City, Boston, Chicago, Los Angeles and the Philadelphia area, the experience will extend beyond stores through a broader marketing campaign spanning original editorial content, out-of-home advertising, paid and organic social, and digital storytelling. Bijon Javadzadeh, general merchandise manager of men’s and footwear at Urban Outfitters, said in a statement that the new activation is a result of “constantly listening to what inspires Gen Z and looking for new ways to connect them with the brands and products they love.” “Ugg really resonates with our customers, particularly as they start dressing for fall,” Javadzadeh noted. “On Rotation gives us the opportunity to
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